Contact Us: 0800 411 8993

Contact Us: 0800 411 8993

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Course Outline: What You Will Cover

The ICI marketing program designed in conjunction with industry leaders helps you learn the skills you need to succeed in marketing quickly and conveniently.

1 Research the Market
On completion of this unit you will learn how to:
  • Collect and present information on the internal and external business environment
  • Investigate new or emerging factors in the market Record market data.
2 Identify Marketing Opportunities
On completion of this unit you should be able to:
  • Identify and present potential marketing opportunities to enable evaluation and selection of viable opportunities.
3 Profile the Market
On successful completion of this unit you should have the knowledge and skills required to profile the market. Specifically you should be able to:
  • Segment the market
  • Select targeting strategies and tactics
  • Profile the target segment
  • Develop positioning strategies
  • Implement strategies
4 Analyse Consumer Behaviour for Specific Markets
On successful completion of this unit you should have the knowledge and skills required to:
  • Segment the market
  • Select targeting strategies and tactics
  • Profile the target segment
  • Develop positioning strategies Implement strategies.
5 Implement and Monitor Marketing Activities
On completion of this unit you should be able to:
  • Review the marketing mix for the business
  • Implement marketing activities
  • Monitor and review marketing performance.
6 Make a Presentation
On successful completion of this unit you should be able to:
  • Prepare the presentation
  • Deliver a presentation
  • Review the presentation.
7 Design Direct Response Offers
On successful completion of this unit you should be able to:
  • Design offer components
  • Test direct response offers
  • Select offer pricing structure
  • Determine and design required customer service levels
8 Analyse Direct Marketing Databases
On successful completion of this unit you should be able to:
  • Collect data Enhance, cleanse and update data
  • Analyse and use data for direct marketing purposes.
9 Selling
Sales Promotion
  • Definitions
  • Merchandising
  • Functions
  • Working with distributors / middlemen
  • Contributing to the organization and operations
  • Promotion in Point of Purchase (P.O.P.)
  • Stimulating Middlemen Traffic
  • Cooperative Advertising Training Middlemen’s Salespersons
  • Incentivazing Middlemen’s Salespersons
  • Stimulating Consumers / Users
  • Sampling
  • Prizes
  • Contests
On successful completion of this unit you should be able to:
  • The Evolution of the Salesperson
  • Compensation of the Salesperson
  • The process of the Sale
  • Creative sale – Reasons that drive buying
  • AIDA: Attention, Interest, Desire, Action
  • How to develop a list of potential clients
  • Territory
  • Securing the interview
  • Effective interview
  • Objections, how to rebut them, Closing the Sale
  • Selection and Training of Salespersons
10 Distribution And Channels Of Distribution
  • The Distributed Goods
  • The Function Of Distribution
  • Channels Of Distribution And Their Interrelation
  • The Self-Service outlet
  • Classifications Of Middlemen
  • Policies And Strategies Of Distribution
  • Zoning (Sales Territories) / Example Of Zoning

How Will You Benefit?

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  • Fast track your career in marketing
  • Learn the inside secrets of how to become a marketing pro in months not years!
  • Study a marketing course that was designed in conjunction with marketing industry leaders
  • Free up valuable time, don’t waste time and money travelling to classes
  • Study at your own pace whenever and wherever you are
  • Have access to a tutor
  • Easy interest free payment plans from as low as $49 per week

Start reaping the benefits by enrolling today!

Career Prospects

The Role

Marketing is a business function which identifies and anticipates the wants and needs of consumers, determines which target market to serve, enables appropriate designs of products and programs and delivers these plans.

There is a role for marketers in virtually every section of business and those roles can be very diverse.

Employment Opportunities

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  • Brand Management
  • Direct Marketing
  • Market Research & Analysis
  • Marketing Communications
  • Marketing Strategy
  • Product Management and Development
  • Trade Marketing
Earning Potential
  • Marketing graduates can expect to earn around $44.500
  • Marketing Mangers can expect to earn between $44.500 to $92.086

Course Levels Explained

Diploma

Recognises the graduates capacity for initiative and judgment across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organising others in the workplace.

Prerequisites

There are NO previous work or education requirements for entry into any course level.

Course Length

The average time within which students complete studies is:

Diploma Level 24 weeks

ICI courses allow you to study at your own pace with no assignment deadlines. This means that you determine the pace of the course and within which time period you will ultimately complete your studies in.

  • Completing your course with ICI is flexible as you can fast-track and graduate in a matter of months. You complete activities and submit assignments whenever you are ready.
  • The maximum time given to complete a program is three years.

Study Mode : Online Learning

This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt around work, family, or other commitments. It is also extremely beneficial should you simply wish to fast track your studies (and career) and not be locked into a timetable.

Our course content and learning experience ensure that your course is relevant and interesting. Learning, tutorial assistance and assessments take place whenever and wherever you are in the country or world. It takes place at your own pace on your own terms to fit your lifestyle. As an ICI student, you’ll never endure a pop quiz, spend countless hours and hundreds of dollars travelling, and never be late with an assignment or for class.

Recognition & Accreditation

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This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC). The courses offered by ICI are unique as they take a very “hands on” approach. Our courses are not designed to teach you just the “theory” behind the industry – they are written and tutored by industry professionals and will fast-track you into a new career of your choice.

Various government departments and business’s have enrolled their own staff with ICI for further training and development and is a strong indicator of acceptance and recognition by employers and industry.

The following is a partial list of companies and government departments which have enrolled or sponsored staff into ICI courses:
  • Ministry of Defence
  • Sports Centre, University of Kent
  • Department of Tourism, Regional Development & Industry
  • The Placement People
  • Skill Hire
  • Metcash Trading Ltd
  • Navman Technologies
  • The European Fund
  • Employment Directions Network
  • The Salvation Army
  • Calvin Klein
  • John Paul College
  • Legal Aid Commission
  • Melton Council
  • Mitsubishi Corporation
  • Commonwealth Bank
  • HSBC
  • American Express
  • Clayton UTZ
  • Hennikers Solicitors
  • Villari Lawyers
  • Prisoners Education Trust (HM Prison Service)
  • Uniting Care Institute of Family Practice
  • Workplace Authority
  • Centacare Employment Group
  • Employment Directions
  • MAX Employment
  • Gunnebo (Security)
  • Brookfield Multiplex
  • Coles Myer Ltd

Already in the Profession or Industry?

This course and qualification is a great way of consolidating existing knowledge via Recognition of Prior Learning (RPL), updating your industry skills and contributing towards your professional development. It is also one of the most practical steps you can take towards working towards gaining a promotion or better paid position.

What Do I Get?

All materials essential for course completion are included in the cost of the course fee. Upon enrolment, students receive:

  • All required study materials and course notes
  • Assignment projects with constructive tutor feedback
  • A tutor who will service all of your course and career questions and guidance needs.

On successful completion of the course you will receive:
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  • A graduation certificate officially recognizing your successful completion of studies and qualifications as a marketing specialist
  • Transcripts indicating units completed
  • Letter of recommendation and validation forcurrent and future employers
  • Post-nominal letters placed after your namewhich indicate that you hold the relevant qualification. Forexample: John Smith, DipDipMkt
  • Job search assistance: Graduate CareerServices Program ( Click to learn more ).

Cut Off Date

Friday, 19th April 2024is the next enrolment cut off date. Places are limited, in demand and entry into the course is on a first come first served basis.

Your enrolment is processed and acknowledged within 24 hours of the Institute receiving your application. You can expect to receive your course within days of enrolling. When you start your ICI course its at your own pace and you determine when you finish. Don’t miss out. Enrol today!

Course Investment & Payment Plans

How do I get started?

Click on one of the Enrol Now buttons below and you could be working on your first lesson – and towards a new career – in a matter of days!

OPTION A OPTION B
Course Level Course Fee Pay Upfront
Save 10%		 Weekly Instalment Plan
Interest Free
DIPLOMA $1349 10% Off = $1214 ENROL NOW $49 x 28 weeks ENROL NOW

ACT NOW and start pursuing your dream of becoming a qualified marketing specialist.

Get Started
for as little as £25 per week!

Next Enrolment Cut Off Date
Friday, 19th April 2024

ENROL NOW

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Courses

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How Does Online Studying Work?

As an ICI student, you’ll be able to train at home in your spare time, learning in the easiest possible way. There are no classes or lectures to attend, and no need to leave your job or change your schedule.

How does it work?
Enrol, Study at Home, and Graduate

ICI is committed to the successful completion of your course. The typical ICI student experience goes like this:

  1. The Enrolment Process
  2. Begin Your Studies
  3. Getting Help When You Need It
  4. Getting Assessed
  5. Graduation
1 The Enrolment Process

Select the course that interests you. The International Career Institute website offers course overviews, course outlines, course fees, student testimonials, and information on career services for graduates.

When you are ready to enrol in a program, simply complete the online enrolment form, or call our toll-free number to speak with an enrolment adviser.
2 Begin Your Studies

On enrolment students receive a welcome email and letter with instructions on how to login into your course and access your course and tutorial support. You will not be required to purchase any further materials. Courses are divided into modules with assessments located at the end of these modules. Assessments (written assignments) are based on what you have been learning about. No exams are involved.

Study at your own pace

One of the many great benefits of our courses is their modular format creates an easier and more effective way for you to learn. And with no need to follow a fixed timetable, you get to study and submit assignment for each module at your own pace.

3 Getting Help When You Need It

Your courses are designed so that you can study independently. However, if you have a question about anything in your course, just contact one of our industry based tutors. Contact details are provided in your welcome email and letter. Your tutors are industry professionals who are ready to answer any questions about the course, assessments and industry for which you are training for.
4 Get Assessed

At the end of modules you are asked to complete assignments. With no fixed assessment dates ICI students can submit their assessments at any time. This allows students to progress through the course at a pace that suits their needs. Assignments can be submitted via the student portal or email directly to the tutor.

Your assignments and projects will be graded on the following scale:

Grading scale
Lesson Grade (%) Letter Equivalent Rating
100 - 80 A Outstanding level of achievement
79 - 60 B High level of achievement
59 - 50 C Satisfactory level of achievement
49 - 40 D Marginal level of achievement
0 - 39 F Failed to complete course requirements

You must pass all modules and achieve a minimum of a C or higher in all studies to graduate. Should you not pass an assignment you are able to retake assessments as many times as you need (free of charge) in order to improve your results. Full tutorial support is available to guide you towards successfully completing your course.
5 Graduation

Graduates of the Institute are eligible for assistance under the Graduate Career Services Program which includes assistance in job searches (by career and region), preparing cover letters, tips on interviewing, and much more. As part of your graduation package, we offer a Certified Professional Resume Writer free of charge to help you compose your resume. All graduates receive a certificate of completion at the relevant level (Certificate, Diploma or Advanced Diploma / Executive Diploma), transcripts and a letter of recommendation.